Apple to axe iPhone 5C from lineup in 2015
Apple is axing the iPhone 5C from its smartphone lineup, according claims made by Taiwan’s Industrial and Commercial Times (via MacRumors). The Cupertino-based fruity tech giant will be pulling the plug on the device during the middle of 2015 and thus wind down production of the phone.
Originally released as a more affordable (Apple said colorful) option in September last year, the iPhone 5C is currently available alongside the iPhone 5S, the iPhone 6 and the iPhone 6 Plus. The handset, which was meant to bring the iPhone to a new audience, has been poorly received however, and its sales are rumoured to be annihilated by Apple’s own iPhone 5S, which reportedly outsold the 5C in the ratio of 3:1 in the UK, for example.
Reports even suggested that Apple already cut iPhone 5C production significantly last year in order to ramp up iPhone 5S production to meet customer demand. In addition, the company will also halt the production of its older iPhone 4S model, say the sources.
The decision, if true, reflects Apple’s concerns regarding the unimpressive performance of the handset in terms of sales. With analysts predicting an approximate 57 million shipments of both the iPhone 6 and 6 Plus during Q4 2014, it makes sense for Apple to cease production and shipment of the worst-performing low-end iPhone 5C devices, which in truth, were only marginally cheaper than their flagship siblings.
The iPhone 5C is also the only handset in the current line-up which does not include the Touch ID fingerprint sensor. Apple is currently placing a great deal of focus on its Apple Pay cashless payment system which requires that hardware.