Amazon UK starts to sell mobile contracts from Fire Phone exclusive partner O2
Starting today, Amazon UK is introducing O2 pay monthly contracts. The retailing and mobile network duo are offering deals on over 90 smartphones including flagships such as the HTC One M8, Samsung Galaxy S5 and Sony Xperia Z3.
The online retail giant has only previously offered SIM-free smartphone hardware on its online store, but the news today means that there is now the option to take an O2 contract with many of the handsets it offers – as an extension of its partnership with the mobile network.
Deals can be found through Amazon’s new pay monthly phone store and are said to start from £0 upfront with monthly fees from £13 per month. Buyers will now be presented with the option to buy their chosen handsets SIM free or to take on an O2 contract, which can include upgrades and options to add additional minutes/texts/data Bolt Ons.
Interestingly the deals are different to those sold directly by O2, with different handsets on offer, such as the special introductory deals which include the HTC One M8, The Nokia Lumia 735 and the Huawei Ascend P7, which is not available directly from O2 but sold via Amazon. Unfortunately, there’s currently no option to buy the Apple iPhone, most likely due to the volume of iPhones O2 sells, meaning that the company will want to keep it all in house.
“We’ve taken our years of experience selling mobile phones on Amazon.co.uk to make it as fast and easy as possible for customers to purchase a new pay monthly phone or upgrade an existing contract,” said Xavier Garambois, vice president of EU retail at Amazon. “We’re focused on helping customers choose the right phone, at the right price, with fast delivery and are celebrating the launch with a host of great value deals.”
The partnership between Amazon and O2 started when the online retailer launched its Fire Phone exclusively in the UK on this mobile network last month. The Fire Phone can be purchased on Amazon with O2 contracts starting at £28 per month with no upfront cost. Only O2 contracts are available at this time, and Amazon did not clarify whether other networks such as EE, Three and/or Vodafone will be added in the future.