HP taps fashion elite Michael Bastian to create Glit-exclusive luxury smartwatch
HP is finally joining other giants in the smartwatch game, after announcing that it is partnering with designer e-marketspace Glit.com and US fashion elite Michael Bastian in creating a luxury fashion-focused smartwatch, according to Fashionista.
The smartwatch will be sold exclusively on Glit.com and will launch later this year. HP originally reached out to Glit with intentions of working with a fashion designer on the company’s new smartwatch, and it was Glit who brought in Bastian to handle the external design whilst HP handled the technology, completing the trio.
Besides the luxury element of the device, there are limited details on the smartwatch’s features and specs at the moment. However, looking at the design, the timepiece is set to feature a round watch face, giving the Moto 360 a run for its money. The external design is meant to echo the interior of a luxury car with Bastian openly declaring that it is indeed designed as a men’s watch.
“A watch like this should provide men with quick, simple, accurate information at a glance, much like the displays and dials of a car dashboard — you can almost think of it as a personal dashboard for your digital life,” Bastian said in a statement, according to Mashable. “The watch’s interchangeable straps in perforated leather, nylon and rubber even reflect this inspiration.”
According to Fashionista, the smartwatch will be compatible with both iOS and Android, syncing to the user’s smartphone with an app that was custom-built for the project, and will allow the wearer to receive the usual notifications and updates offered on smartwatches (text, email, weather, stocks etc). HP is also promising up to seven days of battery life with the device – which is impressive.
Pricing information is currently unavailable, but with the device branded as a luxury product, many are predicting that it will be much higher than the typical $200 smartwatch models becoming available now.