Swatch to launch Apple Watch smartwatch competitor this spring
Swatch is planning to launch a smartwatch within two to three months. The device will work with both Android and Windows smartphones, and compete on several levels against the upcoming Apple Watch which is scheduled to launch in April.
The popular Swiss watch maker’s wearable hopes to stand out from the crowded smartwatch market with a self-winding feature meaning that the watch to never have to be charged. This USP is Swatch’s answer to the battery life problem many wearable OEMs struggles with, including Apple itself, and could give the Swatch smartwatch a big advantage over other models.
“Swatch will launch a new generation of its Swatch smartwatch in the next two to three months,” wrote to a Swatch spokesperson. “Functions will include communication, mobile payments at stores such as Migros and Coop, and applications that work with Windows and Android – without having to be charged. Separately, Swatch will present its new Swatch Touch at the end of the month.”
Swatch Touch is the company’s range of LCD time pieces which incorporate touch features, and the supermarkets referred to in the statement are both based in its home country of Switzerland. According to Swatch CEO, Nick Hayek, the upcoming smartwatch will communicate with smartphones via NFC, and the firm’s experience will be what distinguishes the device from similar products.
Swatch’s years of experience in watchmaking could give it an upper hand when it comes to creating consumer-friendly products. Watch size, comfort, battery life and compatibility with smartphones are all factors that could determine the success or failure of such a product. However, we can imagine that Swatch have the potential of easily surpassing these issues that may prove to be more challenging for those unfamiliar with watchmaking. Here’s hoping that the firm will unveil a smartwatch that consumers will want to keep on their wrists.