Wearable tech shipments up nearly 40%, Moto 360 spearheads adoption
Everyone is predicting the wearable technology market to take off like a proverbial rocket any time now. However, while we have seen many an interesting and worthy wearable tech product launched, especially here on Tech Assimilate, it is interesting to see new figures that show wearables are doing well but not performing in a stellar fashion. Thus new data from research firm Canalys was welcome to see arrive yesterday.
The highlights of the Canalys survey findings are that around 5 million smartwatches and smart bands were shipped in Q3 2014. That’s an increase of 37% quarter on quarter – a good increase indeed. The research firm puts the uplift down to the initial Android Wear devices making it to market.
It is noted that many of the new smartwatch and smartband devices are in short supply right now. If supply was not limited Canalys thinks that the quarterly rise could have been much bigger and the figures for Android Wear’s debut quarter much more impressive.
Back to what did happen – the available data suggests that the Moto 360 was the winner of the first Android Wear quarter. In a volume breakdown, seen below in a pie chart, Moto managed to grasp 15% of the market. Meanwhile Samsung’s proliferation of smartwatches netted 21% all together. The next most significant early leader in wearables was Pebble with 12% of the market. SO Android Wear has done really well in its first quarter of full availability.
Canalys suggests one reason that the surge in wearable tech sales isn’t as big as it could be. Yes it’s the Apple factory. “The announcement of the Apple Watch late in the quarter has likely had an effect on sales of existing devices, as some consumers will choose to wait for Apple’s wearable,” said Canalys Analyst Daniel Matte.
With the availability of these ever more powerful wearables it has been observed that early wearable fitness tracker style devices have started to add more smart features to their basic offerings. All in all it’s going to be interesting when big guns like Apple, Microsoft and others join in the wearables fray with concerted efforts.