Samsung Galaxy S5 smartphone disappoints with 40% fewer sales than projected
Samsung isn’t having the best of times right now with the smartphone buying public reportedly turning away from the brand. Only last week we learned about the firm reducing the range of models on offer by 30% as it had soooooo many models confusing the buying public – who weren’t buying. Now we have learnt that its current flagship is doing a rather poor job in leading the fleet…
The Wall Street Journal has revealed, in a story about a possible change of leadership at Samsung, that Samsung really overestimated demand for its new flagship smartphone. It had manufactured a stockpile of the mobiles based upon bullish projections, going as far as making an initial batch 20% larger than with the Galaxy S4. Unfortunately the world seems to have fallen out of love with Samsung’s finest smartphones and it has sold 40% fewer than expected – breaking the fantastic trend the Galaxy S flagship range had set ahead of it.
The Galaxy S flagship smartphone trend seemed unstoppable back in 2013. Samsung was jubilant with shipping 100 million units even before the Galaxy S4 arrived. Then the S4 arrived and broke all its previous sales records. However all good things must come to an end and for Samsung the Galaxy S5 seems to mark that time. It must be mentioned though that Samsung did manage to sell more of its top end smartphone in the USA this time round, bucking the trend in the rest of the world.
It could be that Samsung made some mistakes with the design or the introduction of the Galaxy S5 or that the competitors like Sony, HTC and LG pulled their socks up to offer decent rival Android handsets in 2014. What will Samsung bring to help the Galaxy S6 reverse the downward trend?