Samsung ChatOn: 237 countries, 63 languages, 1 big failure
Samsung is reportedly planning to shut down its ChatOn instant messenger service is certain markets. ChatOn is Samsung’s home-grown instant messenger service which was built to rival the likes of WhatsApp, LINE, WeChat, Skype and others. It’s pretty common to see as it’s installed on all Samsung Galaxy devices.
If you’ve ever bought any Samsung Galaxy device you’ve probably seen the ChatOn icon and never launched or updated it – as you don’t know anyone else who uses it. Unfortunately it’s usually not possible to uninstall it either. However this messaging app’s servers and maintenance cost Samsung money, so in the current round of belt-tightening Samsung is going to shut it down in certain markets.
In which markets will it be culled? Unfortunately Samsung doesn’t say. All we know is that its viability will be assessed on a region-by-region basis. “Samsung Electronics plans to exit from the mobile messaging market from region-to-region as part of corporate strategy to restructure unprofitable businesses and improve profitability,” a Samsung representative said, according to The Korea Times. ChatOn is currently available in 237 countries and 63 languages so it will be interesting to see where it lingers on.
Being pre-installed on Galaxy devices might sound like a sure fire way to success but Samsung’s ChatOn has failed to sparkle or even earn its keep. Another Samsung official was pretty gloomy about its prospects “From a business point of view, ChatOn isn’t a business that can show improvement in the future,” was the frank verdict on the messaging app.
Hopefully, when ChatOn gets sent to the app graveyard, Samsung device users will get the option to reclaim the storage that this app uses up by being able to remove it.
Are you a Samsung ChatOn user? Please let us know what you think of Samsung pulling the plug.