Smartphone addicted Brits check screens 200 times a day, 9 out of 10 will do Xmas shopping on mobile
Research conducted via a survey of 2,000 UK smartphone users by Tecmark has revealed that the average Brit checks their handset 221 times a day. This is a staggering figure which shows the extent to which we rely on our smartphones in our daily lives, reports BetaNews.
The study showed that Brits reach for their phones as early as 7.30 am to check their emails before checking the Facebook app to read posts they’ve missed overnight, an action which I’m sure a lot of us are guilty of. These early morning tasks performed in the comfort of our beds also include looking at the weather forecast, reading recent news updates, as well as sending a few text messages.
“More than 1,500 times a week is a lot of times to pick up a small gadget like a mobile phone and demonstrates perfectly just how ingrained in our daily lives our smartphones have become,” Richard Heyes, Managing Director for Tecmark, said. “For most of us, it’s now second nature. And certainly we’re not surprised to see this huge reliance on our handheld devices. But many people may not realize just how many times a day they check their phone or carry out a simple task on it.”
Heyes goes on to point out that it is much easier to check your phone in the morning for Facebook updates and other information as most people don’t have time to switch on and wait for their laptops or PC to load. With most users relying on their device to carry out 221 tasks a day, the average smartphone users are found to be on their phone for three hours and sixteen minutes every day, amounting to almost a full day a week of using their mobile phone. This is perhaps a good explanation to why 4 in 10 of those surveyed admitting to feel “lost” without their phone.
Will you do your Xmas shopping on your mobile?
A separate research study by mobile commerce firm Weve found that 9 out of 10 shoppers are using their mobile devices when Christmas shopping, with 88% of owners spending on average around £250 as they used their mobile as part of their Christmas shopping last year.
“The truth is that however big the 2013 mobile spree was, we are only just starting to see the real power of mobile, but the £245 figure surprised us and will give us a benchmark to check the increase in early 2015. One thing is certain: as the industry prepares for Christmas 2014, mobile Christmases are only going to get bigger and more sophisticated,” Nigel Clarkson, commercial director at Weve, said.
70% of those surveyed used the web on their mobile device in order to find ideas and inspiration for their gift buying. However, 21% of those asked used a dedicated app to purchase their gifts whist 64% also used a smartphone to compare prices while in store.
“There’s clearly a huge opportunity for companies to engage with consumers via mobile this Christmas, but there’s a danger for them too,” Clarkson added when speaking about his beliefs in mobile shopping. “Great mobile campaigns don’t happen by accident; if you are not mobile friendly, you will have missed the consumer, both in terms of awareness, research and purchase.”