Samsung introduces all-metal Galaxy A5 and A3 smartphones

Following the announcement of its lowest profit in three years, Samsung today unveiled its “slimmest smartphones to date”, the all-metal Galaxy A5 and A3. These new smartphones will begin shipments from next month in a bid to regain share in the smartphone market.

The Korean electronics giant reported its lowest quarterly profit in three years, with revenues from its phone business down nearly 75% compared to the same period a year ago. It blamed its disappointing results on weak smartphone sales due to stiff competition from Apple and Chinese manufacturers such as Xiaomi. If you don’t already know Xiaomi has become the world’s third biggest smartphone maker, accounting for 6% of the 320 million smartphones sold globally between July and September 2014.

Samsung Galaxy A5 & A3

Samsung Galaxy A5 & A3

Even though Samsung still holds the world’s biggest smartphone market by some distance, it is evident that its dominance is in sharp decline. With the company facing much pressure at the high-end from Apple, as well as being pinched at the low end by manufacturers from China and India, the new Galaxy A5 and A3 are described as mid-tier, targeting young buyers with entry-level and mid-range specs yet designed with premium materials.

Vowing to introduce more desirable handsets, the new duo comes in a variety of colours including Pearl White, Midnight Black, Platinum Silver, Soft Pink, Light Blue and Champagne Gold, whilst dispensing the firm’s tradition of using plastic bodies. The A5 and A3 are 6.7mm and 6.9mm thin respectively, both featuring a 5MP front-facing camera geared at the youth and the selfie trend. Furthermore, Samsung’s press release praised the handset’s social network skills, which after not much investigating, is clear that it pretty much only extends to a GIF maker and 4G connectivity.

Samsung Galaxy A5 & A3

Samsung Galaxy A5 & A3

The Galaxy A5 is the five-inch model sporting high specs, with a 720p Super AMOLED display, a 1.2GHz CPU, 2GB RAM, and a 15MP camera on the back. The A3 on the other hand sports a smaller 4.5-inch qHD Super AMOLED screen, and the same processor. However, the main shooter dips down to a 8MP model, and RAM is reduced to just 1GB. Both handset will run Android KitKat out of the box, and include a MicroSD slot, along with popular Samsung features such as Ultra-Power Saving Mode, Private Mode and Multiscreen.

The firm will launch the A5 and A3 initially in “select markets including China” starting in November, however, pricing information has yet been disclosed at this point. With Samsung specifically mentioning China, it clearly shows that the company is feeling the pressure from Xiaomi’s propelling presence which is impacting many OEM’s business in the country.

We have embedded Samsung’s official promo video for the new smartphone duo below.

Kai-Li Yang

Kai-Li is a tech enthusiast with an in-depth knowledge of mobile technology, music technology and the entertainment industry. She hails from Taiwan and helps Tech Assimilate to erm... assimilate, all the latest tech news and trends from East Asia. Kai-Li Yang on Google+

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