Huawei launches Honor brand in Europe, debuts the Honor 6 smartphone
Huawei has made a bold move in the busy smartphone market and has launched its new Honor brand in Europe. The debut device is the Honor 6 smartphone, undercutting rivals Apple and Samsung at a bargain price.
The Chinese manufacturer will have a lot to prove following its brave move to intro a new mobile brand into the brutal smartphone space, which, as demonstrated with Amazon Fire Phone’s $170 million flop, is not that easy to survive, let alone thrive in. Huawei’s angle is to bring out a smartphone designed to pack a punch without drilling a big hole in your wallet, and its Android powered Honor 6 may just be the right device to do so with its attractive price tag.
By selling the device directly online via Amazon UK and cutting out physical stores, the manufacturer is able to pass on saving to the users. The Honor 6 got its name from the device’s top feature, its Cat 6 LTE 4G connectivity, the fastest LTE wireless connection available on a mobile, delivering up to 300Mbps. It is probably worth noting that only Vodafone and EE are able to offer speeds that fast in the UK, and even then, EE is currently just in the testing phase restricted to London.
“The dazzling 3D diamond-style texture back cover is inspired by nature. A 6-layer high-complex surface treatment is made with special composite materials,” Huawei said when describing the chassis of the handset. The glass back sure adds a premium look to the device and slightly echoes the design of the iPhone 4.
Other features include a 5-inch Full HD 445ppi display with a anti-fingerprint coating, a Kirin920 octa-core chip which uses four 1.7GHz A15 cores and four 1.3 GHz A7 processors backed by 3GB of RAM, a Mali-T628 GPU, and a 3100mAh battery which the firm touts to provide a battery life of 2.7 days. The handset is 7.5mm thin and weights 130g and comes with a f/2.0 13MP camera which uses a fourth-gen Sony sensor with dual-LED flash and has a fast 0.6 seconds autofocus snapshot function. The 5MP front-facing shooter will come with 88-degree wide angle lens and 1.4um pixel size.
The smartphone goes on sale today at a price of £250 in the UK and €300 elsewhere in Europe, which when compared to its specs, sure beats many high-end pricy flagships out there. It currently comes with Android 4.4 KitKat and Huawei’s Emotion UI 2.3 but the firm has promised software upgrades which should lead to an Android 5.0 Lollipop update at least. If you are in the market for a powerful phone without a huge budget, this handset may be worth a look.