Samsung’s new musical sitcom shows just how cool it is to work there
Samsung is apparently planning to make its own musical sitcom, an hour long film that will be based at the company’s headquarters in Korea, featuring a fictional Samsung employee and her friends, writes Business Insider.
The sitcom, named “Best Future”, will be centred on young people’s dreams and how they overcome challenges through the course of six 10-minute long episodes. The cast will be performing covers of songs from the 80s and 90s, making up the musical element of the series. It is clear that Samsung wants its jobs to look as cool as its products, in order to tempt prospective employees into working there. The online-only musical sitcom will be aired through YouTube and social media.
This is not the first time Korean dramas have been used as promotional materials, as Korea’s Line has also previously bought out mini-series in Asia to promote its messenger app. Those shows starred popular actors and actresses from both Korea and Taiwan, with a story line focused around using the app to cross language barriers.
Surprisingly, Best Future will not be Samsung’s first foray into web-based sitcoms, as just last year, the company launched a sitcom called ‘Endless Energy’, highlighting its hiring policy and employee philosophy, and was said to have achieved over 5.5 million views. However, we highly doubt we would see actual Samsung employees looking and feeling so optimistic all the time! Selling the South Korean dream…