Intel and Fossil team up for stylish wearable technology

Wearable technology by its nature needs to be more fashionable to gain wide adoption. Intel recognise that and we saw the fruits of a previous partnership with fashion house Opening Ceremony last week in its production of the MICA smart bracelet. Now it looks set to push further into wearables with help from the designers at Fossil Group.

In a press release from Intel we are told that Fossil will help it “identify, support and develop emerging trends in the wearable technology space”. It’s a surprising announcement that Chipzilla will get cosy with a fashion brand but it’s a sign of the wearable times.

fossil-watches

Executives from both parties involved seemed very pleased with the new deal. Fossil Group CEO Kosta Kartsotis, said that he was very excited to work with Intel and be “combining our fashion lifestyle brands with Intel’s expertise in technology, hardware and innovation will position us to be a leader in this segment.” Mike Bell from Intel praised Fossil’s “ability to design innovative fashion accessories and to create, market and distribute globally”. The partnership hope to identify and make the most of wearable trends.

Apple is also a dedicated follower of fashion

In related news Apple’s iPhone and iWatch announcements are expected tomorrow and reports are that the stage is set for a high-fashion unveiling complete with a catwalk at Apple’s event. Fashion journalists have been invited – for a change – and Apple also was in the news for recently hiring “legendary designer” Marc Newson ahead of the reveal. Not long to wait now…

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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