Apple: we’ve had over four million iPhone 6 pre-orders in 24 hours

Today Apple announced that it has received a record number of iPhone pre-orders. In the first 24 hours of pre-order availability the firm reports that over 4 million iPhone 6 models were secured by customers. That is a new record for the company despite several stellar iPhone launch successes preceding this one.

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In a press release Apple wrote that though demand has significantly outstripped supply “a significant amount will be delivered to customers beginning on Friday and throughout September”. Others will have to wait until October.

If you are willing to brave the outdoors and queue up then a stock of unreserved iPhone 6 and iPhone 6 Plus models is promised for walk-in customers on Friday 18th Sept.

Apple CEO Tim Cook was thrilled by the pre-order success and summed up “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

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Apple’s iPhone 6 and iPhone 6 Plus will be available in 10 countries from this Friday (US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK). Another 20 countries will join them with new iPhones from Friday 26th September. The full list is here.

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We covered the iPhone 6 launch here on Tech Assimilate and are impressed by the new Apple flagship smartphones. The design and hardware is very appealing and Apple has at last caught up with the larger screen trend – though we thought that would happen last year. iOS8 will also improve the smartphone offering with usability tweaks and new apps. The only sticking point is the price. Even on a lengthy contract you will still have to pay up between US$199 and $499 for your new iPhone depending upon model and built-in storage option.

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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