Sony teases IFA launch devices in pictures and videos: 7mm, Copper, H2O

Sony has been teasing us with quite a few obtuse images in the run up to its IFA show press event on 3rd September – that’s Wednesday next week. Today it also published a video on its Xperia Facebook page which touches upon some of the subjects in the previous images including upcoming device dimensions.


Let’s go through Sony’s teasers in the order that they hit the social media. The first picture we saw a couple of days back was a Berlin cityscape with ominous dark boxed Sony products towering above the city skyline. This Tweet and picture doesn’t reveal that much unless you go literal and count the boxes shown, for example. That would mean about 6 or 7 Sony product reveals coming next week – that’s a lot.


Sony followed up that IFA image with something much more specific – some device dimensions. However it left out one of the three dimensions essential in describing a gadget in our 3D universe. The teaser, again via Twitter, asked “What could these numbers possibly mean?” The embedded picture showed some graph paper and a tape measure with the dimensions 124mm x 6.4mm x ?

What could the question mark represent? If it were a smartphone the measurement would be something like 65mm of thereabouts. However some people thought it is more likely to be an 8-inch tablet and therefore the missing dimension would be around 200mm. In addition some Sony focussed blogs think they already have the Xperia Z3 and Z3 Compact dimensions and those don’t tally with the teaser.


As alluded to above, three key devices are expected by Sony at IFA and the teaser video which just came out on Facebook 3 hours ago shows the silhouettes of these devices. There will indeed be at least one tablet and two smartphones it seems. However a series of texts flash up towards the end of the video highlighting several characters in red, as follows:

  • 07mm
  • Cu
  • H2O
  • Sept

We think the 7mm refers to one of the maximum device thickness of the Z3 range. Cu could mean ‘see you’ but also, as the Chemical symbol for copper, could hint at a super strong, shatterproof, copper glass substance. H2O obviously refers to the Xperia range’s water resistance, we also see people in swimming pools in the video. Finally we know that Sony’s IFA press conference will be on the 3rd Sept.

Are you excited about Sony’s upcoming gadgets?

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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