PNY launches colourful LEGO brick USB drives – compatible with regular LEGO

Memory and components tech firm PNY has launched a range of thumb-drive flash storage devices in partnership with LEGO. The storage accessories are available in a variety of traditional bright red, blue and yellow standard LEGO colours and in capacities of 8GB or 16GB. Being an official partnership you might be happy to know that the 8-studded PNY produced bricks are compatible with standard LEGO.

Playing with PNY LEGO flash drives

PNY and LEGO have targeted LEGO enthusiasts who would appreciate a LEGO compatible flash storage drive, says the press release announcing this niche new product. When you buy the PNY flash drive you will also get one more 8-studded brick in either blue or red “for building fun”.

We are informed that the USB connector part of the flash drive is retractable so as not to impede your LEGO builds but at the other side the lanyard loop protrudes from the brick – which is a bit of an oversight in my opinion – it should have been recessed!

PNY LEGO flash drive with lanyard attached

“Our partnership with the LEGO Group allows us to offer not only our millions of consumers another unique USB Flash Drive, but LEGO fans worldwide can now also add something new to their collection. Featuring the traditional LEGO brick shape, this USB Flash Drive is a perfect combination of function and fun,” said Myra Hines, senior product manager at PNY. On the other side of the deal Andrea Ryder, Head of Licensing The LEGO Group also sounded pleased “…this iconic LEGO USB flash drive is offering a great LEGO experience for our fans,” she said.

Considering the characteristic robustness of LEGO there are a couple of disappointments; the capacities available of just 8GB or 16GB are pretty small by today’s standards, also the one year warranty seems pretty meagre. Cool product though!