Tag Heuer senior executive hired by Apple as VP of sales for iWatch

Apple has hired Patrick Pruniaux, the vice president for sales at Swiss luxury watchmakers Tag Heuer, ahead of the launch of its upcoming iWatch, reports Reuters.

Apple

Apple

LVMH (Moët Hennessy Louis Vuitton), the French multinational luxury conglomerate and owner of Tag Heuer, confirmed that Pruniaux, who has been with the brand for seven years, will be leaving to “take a contract with Apple”. However, his position at Apple is still unclear, but speculation is that he will be working on the Cupertino tech giant’s highly anticipated smartwatch which is rumoured to launch this autumn and will include multiple health and fitness sensors.

The race to stay ahead in the smartwatch space has already begun. With Google recently announcing its Android Wear devices, and Microsoft’s smartwatch scheduled for an October launch, we are interested to see how Apple will be using Pruniaux’s experience in the luxury watch industry and whether the hire will help create a big impact to the smartwatch market.

Tag Heuer

Tag Heuer

9to5Mac pointed out that Pruniaux is likely to join Phil Schiller, Apple’s senior VP of worldwide marketing, and Paul Deneve, former Yves St. Laurent CEO, on marketing and sales for the iWatch. LVMH’s head of watch brands, Jean-Claude Biver, highlighted that luxury Swiss watch makers should be cautious about any potential influence the iWatch may have.

“The iWatch will have the same status symbol power as many other Apple products, especially at the beginning,” said Biver. “I personally believe it has the potential to be a threat for the industry, and it should not stay with its arms crossed.”

Kai-Li Yang

Kai-Li is a tech enthusiast with an in-depth knowledge of mobile technology, music technology and the entertainment industry. She hails from Taiwan and helps Tech Assimilate to erm... assimilate, all the latest tech news and trends from East Asia. Kai-Li Yang on Google+

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