Samsung announces partnership with Trek for cycling technology
Samsung has announced a new global partnership with bicycle manufacturer Trek Bicycle in the hope of integrating the useful fitness and healthcare features of its devices with Trek. The aim is to bring an enhanced riding experience for cyclists.
The Korean company is testing its Galaxy S5, Galaxy Gear range of smartwatches, and Galaxy Note with the Trek Factory Racing Team during their training for races such as the Tour de France. The team will be able to monitor their health, communicate about team strategies and in-race routes, and feed information back to Samsung which will be reflected in enhancements in the company’s future product development.
The partnership aims to better cycling experience of riders of different levels, with Samsung developing helpful cycling-focused features which can be incorporated into its line of devices.
“Fitness and wellness are important parts of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Division at Samsung Electronics in a statement. “Through our collaboration with Trek, we will be able to better understand the needs of cyclists to enhance their interaction with mobile devices and enable athletes and fans to stay connected and active in their daily lives.”
Samsung continues to work on its fitness-focused features including the likes of S Health and HRM capabilities, ever since the release of its Galaxy Gear smartwatch last year. The company had already hinted at a possible partnership with Trek back in January during the CES. Amongst Google and Apple, Samsung is also said to be developing its own wearable tech focusing on diabetes.