Artwork auctioned to the people with the strongest emotional responses
An unusual auction was recently held in Stockholm, where no money was exchanged and instead, the artworks on sale were won by bidders with the biggest emotional response to the pieces, reports CNet.
Kosta Boda in Sweden held what they called “The world’s first auction completely based on emotions” on 18th June where 303 bidders took part in the event.
The gallery measured the bidders’ emotional responses by sitting them in a curtained room, with the artworks hidden under cloth. A heart rate monitor is then attached to one of the bidder’s hands and a galvanic skin response (GSR) sensor, a device which calculates the electrical conductance of the skin based on the amount of sweat produced, on the other hand. The bidder’s emotional baseline was measured first, and then compared to the results after the artworks were unveiled.
“It’s a great feeling to know that our unique pieces are now owned by people who definitely were not left untouched by the art glass, they felt very strongly about it,” said Jenny Sundqvist, Director of Marketing and Product Development at Orrefors Kosta Boda.
The artworks being auctioned were three art glass pieces created by three of Kosta Boda’s most prominent artists, valued at over € 25,000. Liv Eklund Swartz won Protocol by Bertil Vallien, worth € 15,000, David Dolfe won Åsa Jungnelius piece Super Protection, worth € 1,900 and Shelley Mulshine won Kjell Engman’s Guitar, € 8,500.
“I can’t believe it. It feels amazing. I think the piece I won was the most stunning. It’s so dreamy!,” said one of the winners, Liv Eklund Swartz.
The aim of the auction was to draw attention to the gallery’s artists and the contemporary art glass they are producing in Sweden. If you’d like to see how the auction was conducted, and what the pieces looks like, take a look at the video below!