Amazon Instant Video Android app launch date reportedly “imminent”

Amazon has finally got over its reluctance to release an Android app for its Prime Instant Video service, which is said to be available soon.

The online shopping giant had previous concerns that announcing an official Android app would hit sales of its Kindle Fire tablets, which along with iPads, games consoles and Smart TVs, are the only devices with a Prime Instant Video app available.

Amazon Prime Instant Video

Amazon Prime Instant Video

The “imminent” release was reportedly confirmed by Russell Morris, Amazon Instant Video’s marketing director, to PC Advisor at an Amazon event in central London. The company must have realised that purposely excluding Android devices for the service is not the way forward, since there is a lot of demand for it, and it could open Prime subscription up to a much larger market and bring more users to their streaming service.

The move also shows that the Android platform does represent an unexploited potential source of revenue for Amazon, with possible income far higher than from tablet hardware sales. Amazon is losing a large chunk of potential subscriber base to big players like Netflix and Hulu whose apps are already available for nearly all Android devices.

Amazon Prime Instant Video

Amazon Prime Instant Video

However, a release window has not been announced and it is unclear whether the app will be available on Android smartphones and not just tablet. It could give Prime subscribers something to look forward to if they’ve been longing to watch movies and TV series on their Android devices. For now, we will wait for an official announcement before celebrating the news.

Kai-Li Yang

Kai-Li is a tech enthusiast with an in-depth knowledge of mobile technology, music technology and the entertainment industry. She hails from Taiwan and helps Tech Assimilate to erm... assimilate, all the latest tech news and trends from East Asia. Kai-Li Yang on Google+

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