Microsoft launches Surface Pro 3 TV commercial, allows hands-on time in stores

Microsoft has revealed its first advertisement made especially to promote its new Surface Pro 3 tablet hybrid. Rather than have a multitude of dancers clicking-in and generally prancing around the company has decided to focus upon what it wants people to use this device for – as a replacement for your current laptop and tablet combo. Remember at the Surface Pro 3 launch Microsoft emphasised that this updated tablet can “replace your laptop – packing all the performance of a fully powered laptop into a thin, light and beautifully designed device”.

Take a gander at the 30 second commercial above. It certainly makes the Surface Pro 3 appear to look and operate slickly in various environments; in the home, on the way to work and in the office/studio. The ad also highlights the different ways users can work with the Surface Pro 3; using fingers, stylus, keyboard and touchpad. With its new 12.5-inch screen and sleek build the Surface really does look better than ever – third time’s a charm indeed.

Microsoft Surface Pro 3

Microsoft Surface Pro 3

As a reminder the Surface Pro 3 is available in a much wider range of configurations than previous models and can be specced with a 4th generation Intel Core i3, i5, or i7 and various amount of RAM and fixed storage. Its new 12-inch screen, adjustable kickstand and new type cover are all supposed to be stand-out improvements on the old model.

Microsoft's new Surface Cover with larger touchpad

Microsoft’s new Surface Cover with larger touchpad

While you have to wait until 20th June to actually buy a Microsoft Surface Pro 3, though you can pre order now, the machines have started to appear in Microsoft Stores in the US today. So lucky US residents can now pop into their local Microsoft stores to get their hands on the new tablet and its improved pen and keyboard accessories. If you go and try one out please make a comment with your feedback below.

 

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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