Tesco expected to release an own-brand smartphone by the end of the year

Tesco’s chief executive, Philip Clarke, told BBC Radio 5 live’s Wake Up to Money programme this morning that the British supermarket giant is planning to release an own-brand smartphone by the end of this year.

In the interview, Clarke mentioned that the smartphone will run Android OS and will be comparable to high-end devices such as the Samsung Galaxy S5. However, the device is said to be aggressively priced, even with the high specs designed to compete with “the best smartphones available”, and will come pre-installed with Tesco services.

Tesco Phone Shop

Tesco Phone Shop

Tesco services on the smartphone will allow users to buy groceries and clothing, access Tesco’s media e-store for music, movies and books, and managing Blinkbox, a video streaming service which was recently bought by Tesco. The company is also including its online banking services on the device, linking the smartphone to a Tesco current account. This will allow users to scan and pay for their items in-store, without the need of going through a checkout till.

Tesco scan to buy

Tesco scan to buy

We are excited to be seeing more and more own-brand devices that are competitively priced, such as the rumoured Amazon 3D smartphone and EE’s recently announced £99 Kestrel, which the company claims to be the cheapest 4G smartphone around. Motorola, now part of China’s Lenovo, also launched its popular mid-range smartphone Moto G last year, available for under £100, though it does not have 4G capability.

With so many low-priced high-end devices entering the market, would you still go for a pricey Galaxy S5 or would you try out one of these devices instead?

Kai-Li Yang

Kai-Li is a tech enthusiast with an in-depth knowledge of mobile technology, music technology and the entertainment industry. She hails from Taiwan and helps Tech Assimilate to erm... assimilate, all the latest tech news and trends from East Asia. Kai-Li Yang on Google+

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