Samsung Master is a flip-phone, with Galaxy Note 3 faux leather styling, for your parents

The flip-phone or clamshell phone used to be the most popular design around, probably up until the advent of smartphones. Now Samsung hopes to resurrect this form factor, melded with its recent faux leather design with the Samsung Master. Despite appearances this is a feature phone – no Android or even Tizen in sight. At this time this isn’t a worldwide release, it seems to be having a test run on the home turf of South Korea.

Samsung Master flip-phone

Samsung Master flip-phone

What are the core specs on offer? As a feature phone we don’t get to hear about the processor speeds and RAM on offer but we do know the following;

  • Screen: 3-inch, QVGA
  • Connectivity: 2G and 3G
  • Camera: 3MP
  • Other: Pedometer and FM radio
  • Battery: 1,000mAh
  • Measurements: 112.5 x 57.5 x 14.8mm
  • Colours: black, silver, red

Apparently the design is tailored to the older generation as it features such facilities as ‘high volume ringing’ up to 70 decibels and an emergency contact mode called the ‘attentive alarm’. Samsung does suggest that it would be a perfect gift for parents or the elderly before the end of May, which is ‘parents month’ in Korea.

Samsung said in a statement announcing the Samsung Master that “The last 2G phone that was released prior to the Samsung Master was a year and four months ago. We wanted to show that we still care about 2G and 3G network users and the customers who still prefer phones with simple and convenient features, even if their sales proportion is relatively small.”

Samsung Master flip-phone

Samsung Master flip-phone

For a feature phone the price of the Samsung Master is pretty steep at 240,000 won (about US$230 or UK£ 140). However, compared to mid-range smartphone prices that’s not bad. Before I bought one I’d want to know further specs, such as the battery life – not just capacity, that’s usually one of the most attractive aspects of a feature phone.

This story caught the Tech Assimilator’s eye on Korea Biz Wire.

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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