Samsung Galaxy mobile design chief gets elbow following S5 ‘elastoplast’ theme flop

Chang Dong-hoon has stepped down as the head of Samsung’s mobile design team. He offered to resign last week and it appears that his offer has now been accepted. He will be replaced by Lee Min-hyouk, who was previously vice president for mobile design, a Samsung spokesperson confirmed to Reuters today.

Chang Dong-hoon talks mobile design

Chang Dong-hoon talks mobile design

The impetus behind the change is generally accepted to being down to the poor reception for the Samsung Galaxy S5 dimpled case design. The Wall Street Journal said the design resembled a ‘band-aid’ or elastoplast due to its similarly perforated style – that is not a very glamorous or prestigious look.

Samsung Galaxy S5 design

Samsung Galaxy S5 design

Samsung previously introduced a ‘stitched leather’ design look for its Note 3 and Galaxy S4 black edition, which despite its obvious fakery was moderately well received as the texture looked appealing and was beneficial to grip. But faced with an endless tide of plastic smartphone backs I don’t think Chang had that many options to make it look good.

S5 design rough

S5 design rough

Lee is one of Samsung’s youngest senior execs at the age of 42 and thus it is hoped he will sweep clean like a new brook to give energy and coolness to any future Samsung design directions. Chang will stay on at Samsung in its design centre strategic base.

You can see the full story of the Samsung Galaxy S5 design on a specially designed Samsung microsite. Check it out soon before it is consigned to the design dustbin…

Love those colours and dimples?

Love those colours and dimples?

Swarovski for Samsung collection launches

Meanwhile Samsung has just today launched another horrible design initiative in collaboration with Swarovski – the firm famous for selling shards of glass formed into swan pendants for far too much cash. If you are interested in such bling abominations these Galaxy S5 and Gear fit accessories will become available from today in Korea and China with other selected countries following towards the end of the month. If you really want to you can see some images here.

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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