Google logo updated, do you prefer the old one?

Google has recently updated its logo but there has been barely a ripple in the design, marketing and advertising press. Previously when Mountain View tweaked its logo you could expect reams of analysis, critique and gnashing of teeth about the latest design but the recent update went unnoticed until spotted by Redditors.

Google HQ, nothing changed here

Google HQ, nothing changed here

So what’s new? What earth shattering change has occurred to the familiar Google logo we all know and some might even love? Well, even if you look at it knowing the change, it would be hard to tell old from new without some kind of pixel ruler because:

The second ‘g’ has moved one pixel to the right and the ‘l’ has moved – take a breath, sit down – one pixel to the right AND one pixel down. Someone wearily commented “it’s about time,” – that must be someone with a better eye for kerning than the average Googler. Another Redditor noted that previously the l and e were slightly out of kilter and it must have been driving some typographer a little bit crazy.

There’s something a bit odd with Google and Kerning though as if you do a search for ‘kerning’ on Google you are presented with a bunch of peculiarly kerned results: you will see the letter spacings adjusted in a very slight higgledy piggledy fashion in different instances of the word kerning…

Google logos, new and old

Google logos, new and old

Have a look at the difference between new and old Google logos above. This is an animated GIF produced by Ron Amadeo and it’s probably the best way to see the minute differences. For a moment let’s fantasise about what the free the design agency managed to squeeze out of Google for this logo change. Often we hear these logo re-designs net hundreds of thousands of dollars for the ID-hairdressing service professionals involved.

What do you think about the redesign? Do you miss the old logo? Might you start an internet campaign or petition to get it reinstated?

Mark Tyson

Mark has worked for a number of years as a newshound on other technology news websites. He decided to write for Tech Assimilate thanks to this web site's open embracing vision of the fascinating world of personal technology. Mark has also worked in the printing and advertising industries for tens of years previously.

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