Fashion marketing executive Ivy Ross has been hired as the new head of Google Glass
Google has just made a decision to hire fashion and design marketing executive Ivy Ross as the new head of Glass, indicating that the firm is looking to broaden the appeal of its $1,500 spectacles.
On the 15 April, Google released Glass for general sale on a first-come, first-served basis for one day only in the US. Prior to that day, Google Glass has only been sold to individuals who were part of its Explorer programme. Following the success of this 24 hour sale, Google has now decided to allow anyone in the US to purchase the wearable, which was also announced this week.
Ross announced via Google Glass Google+ page that she will be joining the Glass division starting from 19 May. Previously, Ross has worked with high street brands such as Gap, Swatch, Calvin Klein, Coach and Mattel. In the 90s she also led design at contact lens firm Bausch & Lomb, which is possibly her most relevant experience to Glass, and is presently the CMO of art.com.
She will replace Babak Parviz to work under Google X for Astro Teller and Sergie Brin and said that she “look forward to answering the seemingly simple, but truly audacious questions Glass poses.” Some of these “audacious questions” will probably revolve around privacy and other controversial issues that have already been raised against the upcoming product.
We suspect that this creative hiring choice for Google is an effort to make the general perception of its Glass more normal, fashionable and less geeky.
However, the hiring of Ross is not the only HR changes at Google X this week. Google Glass’ lead electrical engineer Adrian Wong also revealed that he is leaving Google X to start “Building the Metavrse” at Oculus VR via his Linkedin page.
The $1500 Glass was also accused of only costing $80 to build, according to an analysis released by Teardown.com, and will be available to UK consumers later this year.